Huab is a seasoned licensing and marketing executive with more than 20 years experience in the entertainment industry. In his new role, he will drive LLT’s ticketed and non-ticketed businesses across these key regions, identifying cross synergies and establishing strategic partnerships.
“The Asia-Pacific and Middle East regions are important and vital areas of growth for our business,” says Anton Berezin, managing director, LLT. “Our aim is to continue to deliver world-class, quality entertainment in these regions. Huab brings a wealth of experience and local knowledge to the role and we are thrilled he has joined us at our Melbourne headquarters.”
Most recently, Huab was senior vice president of HIT Entertainment, managing TV distribution, consumer products, live events and attractions across Asia-Pacific.
"I'm very excited to focus on live events, as I believe it's a critical piece in a brand's success,” says Huab. “LLT's business is founded on real creativity, understanding the audience, and delivering a quality live event. I look forward to growing their international business, particularly in Asia and the Middle East, where we see significant opportunities.”
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