Outfit7, creators of the Talking Friends franchise, has appointed Alessandro Traverso to the newly created role of chief operating officer.

Traverso will be responsible for the management of Outfit7 operations including strategic planning, content development and monetization, marketing and brand management. Additionally, he is tasked with extending the Talking Friends brand, which already includes multiple YouTube singles, a web series and a toy and merchandise line. 

“(Alessandro’s) strategic vision and extensive experience in the media sector will help the company to continue on its growth trajectory by providing entertaining brands for our consumers to enjoy,” says Samo Login, chief executive officer, Outfit7.  Traverso comes to Outfit7 from HIT Entertainment where he served as senior vice president of commercial development. He has also held positions at Discovery Channel and the BBC.

“Outfit7 has firmly established itself as a creator of some of the best-loved characters in the digital world,” says Traverso. "I am very much looking forward to working with the creative and talented team to further grow the business by extending its current brand presence globally.”