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Odd Molly’s Sara Fernstrom Relinquishes Co-CEO Role

Odd Molly’s Sara Fernstrom Relinquishes Co-CEO Role

Fernstorm’s move will see her move into an advisory role with the Swedish-based retailer.

Sara Fernstrom has stepped down from her role as co-chief executive officer of Swedish-based retailer Odd Molly.

Fernstrom will remain in an advisory role with the company where she will spend half her time on Odd Molly projects and the other half pursuing outside opportunities.

“This is an exciting time for Odd Molly and me personally,” says Fernstrom in a company statement. “I am proud of having created a better structure for this company, this brand and this culture. My new role will allow me to provide mentorship and advice to the team at Odd Molly and will also give me an opportunity to pursue other interests and passions within and beyond the industry. I am grateful to Patrik Tillman for the leadership and support he has shown to me during my time at Odd Molly.”

During her time at the company, Fernstrom lead the initiative to convert the global distribution model at Odd Molly. As Co-CEO she successfully converted several markets into a licensed model including Spain, Portugal, Germany, Austria, Czech Republic, Slovakia, Hungary, United States, and Canada. She was brought on at Odd Molly in 2018.

Fernstrom will be replaced by Johanna Palm, who currently serves as chief financial officer of the company. Palm will take on a more encompassing role in the business operations as co-chief executive officer.

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