The NPD Group has named Larissa Jensen vice president and industry advisor for the firm’s U.S. beauty business.

A beauty expert with more than 20 years of experience, Jensen will track the industry and anticipates market trends across the prestige skincare, makeup, fragrance and hair categories to help brands, manufacturers and retailers evaluate new business opportunities and better run their businesses. She has spent the last 15 years at NPD, working closely with both point-of-sale and consumer information, is a frequent speaker at established industry events and is regularly quoted in the media.

"Larissa packages passion, enthusiasm and insightfulness to delight our clients and the broader beauty community with her in-depth understanding of the beauty industry and its trends," says Lori Monaco, president, U.S. Beauty, The NPD Group. "She is a valuable asset to all who cross her path, including those striving to take their beauty business to the next level."    

Spanning various roles within NPD's Beauty practice, Jensen was most recently executive director/industry analyst, serving as NPD's beauty spokesperson and providing industry insights and consultative services to beauty clients. Earlier in her career, Jensen held marketing positions at The Estée Lauder Companies and L'Oréal USA. She earned a bachelor's degree in communications from Ithaca College, and a master's in cosmetics and fragrance marketing and management from the Fashion Institute of Technology.