Nickelodeon Networks Australia and New Zealand has appointed Ben Cox as vice president and general manager.

As vice president and general manager, Cox will be responsible for day-to-day management of Nick’s brands in Australia and New Zealand–which consists of 24-hour subscription television networks, digital platforms, live events, recreation destinations, consumer products, local production and program sales.

Cox joins Nick from Foxtel, where he served as general manager of content aggregation. Prior to his current role, he worked as the head of channel partnerships and as business development management manger since joining the company in 2008. He was also a strategy analyst and product manager at Austar Entertainment.

He is also currently an alternate director on the board of Nickelodeon Australia Management Pty, the joint venture between Viacom International Media Networks and Foxtel that operates all Nick-branded businesses in Australia and New Zealand.

“Ben has always championed the value kids’ brands bring to Foxtel, and he comes into this role with a nuanced expertise I’m confident will continue to drive Nickelodeon’s success,” says Ben Richardson, senior vice president and general manager, VIMN Australia and New Zealand. “His familiarity with our business combined with a top-notch reputation makes him the perfect choice to lead the Nickelodeon business in Australia and New Zealand.”