Nickelodeon U.K. and Ireland has appointed Virginia Monaghan to serve as its vice president of creative, marketing and communications.

Monaghan initially joined Viacom International Media Networks in 1991 and for a decade she served as director of musical channels for MTV. She has also been head of marketing for MTV and Comedy Central and most recently served as vice president of commercial and marketing experiences for the two networks.

During her tenure, she has worked on events such as Lick Parties with Trevor Nelson, MTV Dance Ibiza residencies and Gonzo On Tour with Zane Lowe. Last year, she brought Comedy Central’s Friendfest to a nationwide tour.

“Virginia brings to Nickelodeon her expertise in elevating brands beyond the screens and into the daily lives of audiences and this knowledge will be key for building the Nickelodeon business,” says Alison Bakunowich, general manager, Nickelodeon U.K. and Ireland. “Nickelodeon has proved itself as number one for families in 2016 as shown in our ratings, the popularity of our consumer products and the success of our first-ever U.K. Slimefest. I am sure Virginia will build on this momentum to take our brands even further.”