Nickelodeon has promoted Kristi Wasmer to the role of senior vice president of retail sales for Nickelodeon Consumer Products.
In her new role, Wasmer will oversee Nickelodeon’s retail relationships and merchandising strategies for Target, Kmart, Sears, Kohl’s and J.C. Penny, as well as all grocery retailers.
Wasmer has been with Viacom for more than 20 years and has overseen Nickelodeon’s relationship with Target since opening the Minneapolis office in 2006. Since 2006, she has taken over responsibilities for additional mass, mid-tier, drug and grocery channels. During her tenure, she has developed and overseen retail promotions, product launches and marketing events for key Nickelodeon properties ranging from The SpongeBob SquarePants Movie promotion at Target in 2004 to the Teenage Mutant Ninja Turtles movie program at Target in 2014.
Prior to joining Nickelodeon, Wasmer was responsible for marketing of all Simon & Schuster’s licensed publishing efforts.
“Kristi has had a tremendous impact on the Nickelodeon business since coming on board, including opening our office in Minneapolis to strengthen our relationship with key retailers in the Midwest,” says Dion Vlachos, senior vice president, retail sales and marketing, Nickelodeon. “She has created engaging campaigns that retailers and consumers both love and with her newly expanded role, Kristi is charged with driving even greater growth as the demand for Nickelodeon products increases.”