Viacom International Media Networks has made two new executive appointments for Nickelodeon.

Layla Lewis joins the company as vice president of content acquisitions for Nickelodeon and Shannon Friedrichs Higdon has been promoted to vice president of content and brand management for Nickelodeon International.

In her new role, Lewis will oversee global acquisition strategies and day-to-day acquisition management for Nickelodeon’s global network of channels. She will be responsible for content acquisitions for Nickelodeon channels globally and will work closely with the company’s programming heads in international markets to coordinate and develop pan-regional deals for Nickelodeon's more than 70 locally programmed channels around the globe.

Friedrichs Higdon will manage the development and execution of Nickelodeon’s international programming strategy. She will continue to oversee the rollout of content across Nickelodeon’s international channels and the creation of centralized programming events and stunts to ensure Nickelodeon programming around the world is globally aligned. 

 "We're thrilled to welcome Layla back to the Nickelodeon family. She brings strategic and creative vision, proven expertise in negotiating acquisitions within the kids’ genre, and extensive experience in securing entertaining and compelling content,” says Jules Borkent, senior vice president, global acquisitions and international programming for Nickelodeon, VIMN. “We’re also proud to elevate Shannon’s role within the Nickelodeon International team, as she has proven skill in developing and executing smart programming strategies and aligning our content around the world in an effective and efficient way. With these two strong executives in place, we are poised to continue building on Nickelodeon’s strong momentum internationally.”