Netflix Names New CMO

Streaming giant names new chief marketing officer who previously worked at BBC Studios.
License Global

July 15, 2019

Netflix Names New CMO

Netflix has appointed Jackie Lee-Joe as chief marketing officer.

Lee-Joe comes to the streaming platform company having served in a similar role at BBC Studios since 2015. She also previously worked at Skype, where she was global director for audience, entertainment marketing and broadcast media. In total, Lee-Joe comes to Netflix with more than 20 years of experience with companies including Virgin Mobile, Carphone Warehouse and Orange.

“Netflix is a much-loved and respected brand, entertaining audiences everywhere with its rich and thought-provoking original programming,” says Lee-Joe. “I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies.”

Lee-Joe will start at Netflix in September, based in Los Angeles. She succeeds Kelly Bennett, who announced his retirement from the company earlier this year.

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