Bozoma Saint John, former head, consumer marketing, Apple, and chief brand officer, Uber and most recently, chief marketing officer, Endeavor, has been appointed as the new chief marketing officer at Netflix, according to Deadline.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” says Ted Sarandos, chief content officer, Netlfix. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
Saint John has been in the industry for nearly 20 years and has worked in music, entertainment, consumer packaged goods, sports, automotive and fashion. In addition to Apple, Uber and Endeavor, she was head of the music and entertainment marketing group at Pepsi-Cola North America.
Saint John will replace Jackie Lee-Joe.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” says Saint John. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”