NBA Brings in Marketing Exec

Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18. 

In her new role, El will be responsible for the NBA’s global marketing operation, directing brand development, overall marketing and advertising for the NBA, WNBA, and NBA Development League. 

With more than 30 years of experience, El spent over a decade with State Farm Insurance in the role of marketing vice president, where she led sales and marketing strategy for the U.S. and Canada. Most recently, El served as senior vice president of financial brand marketing for Nationwide Insurance. 

“With an extraordinary track record of success in the marketing industry, we are thrilled that Pam will be joining the NBA,” says Mark Tatum, deputy commissioner and chief operating officer, NBA. “Having personally worked with Pam for many years on the NBA’s partnership with State Farm, she will be a huge addition as we work to build our brand on a global scale.”  

Throughout her career El has received a variety of distinctions. She was named by Advertising Age as one of the Top Most Influential Women in Advertising in 2012; she has been recognized with the “Changing the Game” award from the Advertising Women of New York and the 2010 Steve Harvey Foundation Corporate Citizen Award. She was also honored as one of the 25 Most Influential Black Women in Business by The Network Journal in 2009. Prior to leaving State Farm, El also served on the board of directors for the Women’s Basketball Hall of Fame, the Ad Council, the LeBron James Family Foundation and the LIFE Foundation.

“Working for the NBA is truly a dream come true,” says El. “I love the competitiveness of the game and admire the league’s world-class teams and passionate global fan base. I look forward to working with Mark and everyone at the NBA as we take the league’s marketing efforts to the next level.”