My Gym Children’s Fitness Center has appointed Mary M. Mueller as head of business development. 

In her new role, Mueller will develop new business opportunities and create long-term strategic alliances and co-branding programs for the global kids’ fitness franchise.  

A noted entertainment industry strategic brand marketing/business development executive, Mueller brings more than 15 years experience in business development to her position with My Gym. Prior to My Gym, she worked with Madison2Sunset and still consults with the company where she most recently created the first girls toy alliance with Peavey Electronics to help launch The Beatrix Girls. Mueller has also held positions at MGM Studios and Sony Pictures Home Entertainment.

“Having surpassed 30 years in operation and over 300 gym locations in the U.S. and internationally, My Gym Children’s Fitness Center ranks among the most-valued children’s development brands in the world,” says Matt Hendison, chief marketing officer, My Gym, to whom Mueller will report. “Teaming with My Gym has become a must-do for companies seeking to effectively connect with parents and kids. We are delighted to bring Mary’s well-proven experience, focus and dedication to the role of furthering our successful joint consumer marketing initiatives with companies in the U.S. and around the world.”