Mondo TV has named Luana Perrero as its new head of content sales, effective immediately.

In her new role at Mondo TV Group, Perrero will be overseeing content sales strategy across Mondo TV’s wide library of properties including established hits such as “Sissi the Young Empress,” “Yoohoo to the Rescue,” “Robot Trains,” “Invention Story” and “Meteo Heroes.”

Based in Milan, Perrero will report to Matteo Corradi, chief executive officer, Mondo TV, working alongside the licensing division to strengthen the international presence of Mondo TV IPs.

Perrero comes to Mondo with more than 15 years of experience in international content distribution–most recently with Rainbow, where she was head of TV sales. Prior to Rainbow, she set up the content distribution department for Atlantyca Entertainment while based in Paris and Milan, worked with Blink Studios in Dubai and was a senior sales analyst in Warner Bros. European Theatrical Distribution EMEA Team in London.

“I am thrilled to be joining Mondo TV and sharing my experience and my love for this business with its young, passionate and very professional team,” says Perrero. “The Mondo TV portfolio is growing fast, and the company has built many important partnerships with globally renowned players. I’m looking forward to

contributing to Mondo TV’s content sales growth and partnering again with broadcasters and partners at an international level.”