Archie’s Toys has expanded into licensing and manufacturing with the launch of Mighty Mojo Toys. The e-commerce retailer has appointed Caryl Liebmann to serve as vice president licensing and business development for the newly-launched brand.

Liebmann brings nearly 20 years of experience to Mighty Mojo. Previously, she led retail development for the Pokémon Co. International, where she was responsible for launching the first Toys “R” Us dedicated Pokémon retail program.

Liebmann has signed deals for Doug the Pug, Pete the Cat, Tetris, Bloodshot, Boxy Girls and Mr. Puppy, among others. She also inked a deal with Spin Master for the Etch A Sketch brand.

Mighty Mojo plans to offer a variety of licensed products including a party-in-a-box, watches and pool inflatables. The company has plans to roll out additional products and categories later in 2020.

“I’m thrilled to be part of this exciting new venture and honored to be working with such prestigious brands,” says Liebmann. “I look forward to building our roster of licenses.”