MGM Appoints New Head of CP
Metro Goldwyn Mayer has announced the appointment of Robert Marick as executive vice president, global consumer products and experiences.
Marick is responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business, and developing a global strategy with a focus on core consumer products licensing, digital and gaming, location-based entertainment and direct-to-consumer businesses.
Marick reports to Christopher Brearton, chief operating officer, MGM.
Marick began his career working in toys at Mattel, where his role touched a variety of disciplines, including business operations, sales, marketing, finance and creative. At Twentieth Century Fox, Marick managed Fox’s multibillion-dollar global licensing business, and implemented global franchise strategies for some of the most significant entertainment properties including Avatar, Ice Age and “The Simpsons.”
Most recently, Marick oversaw the global location-based entertainment and North America consumer products businesses at Discovery, where he developed and executed global location-based entertainment and merchandise plans for key entertainment brands including Discovery, Discovery Adventures, Discovery Kids and Animal Planet.
“Robert has a proven track record of taking complex entertainment properties and translating them into impactful consumer goods and experiences,” says Brearton. “His extensive knowledge of the industry and global marketing expertise will enable him to provide a unique perspective as we look to enhance MGM’s position as a global leader in consumer products and experiences.”
“I am thrilled to join MGM and lead the company’s renewed focus on consumer products as a means to create more holistic experiences around its extensive film and television library,” says Marick. “I look forward to working alongside the existing teams to expand MGM’s international and interactive game presence and identify new opportunities in location-based entertainment and direct-to-consumer, all rooted in MGM’s stellar current roster.”