Corus Entertainment has appointed Mellany Masterson to head of Nelvana Enterprises, according to Animation Magazine.

In the role, Masterson will oversee Nelvana’s brand strategy, content distribution, digital, licensing and retail development for Nelvana’s extensive brand portfolio.

Masterson is being promoted to the role, having previously served as vice president, global consumer products and international distribution at Nelvana. The focus of her new role will be to oversee all business units and put a stronger focus on international expansion.

“Nelvana continues to grow into new markets, new genres, and new business models,” says Masterson. “I’m so proud of what we’ve accomplished together and look forward to building the momentum on our business and brands.”

Nelvana’s new hire comes on the heels of recent partnerships with brands including Line Friends and Slime Ranchers.