In his new role, Kotov will lead the Megalicense marketing team and will be responsible for promotion, QSR and loyalty sales.
Prior to joining Megalicense, Kotov served as chief marketing officer at Tvoe Apparel Chain, an apparel retailer in Russia, and previously served as head of trade marketing and loyalty at Burger King Russia.
Megalicense has also appointed Kate Demidova to the role of marketing manager. She will be responsible for below-the-line marketing.
Before joining the company, Demidova held positions as the marketing communication manager at Daimler-Mercedes Benz Russia and the senior marketing manager at Aeroflot.
“Megalicense continues the development of the company by appointing the best and most performing managers in Russia,” says Friderico Gatti, chief executive officer, Megalicense. “Mikhail brings freshness and strong experience in our marketing approach to the market.
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