Mattel has promoted Steve Totzke to the position of chief commercial officer, effective immediately. In his new role, Totzke will manage a new, unified global commercial group for Mattel and will work closely with Ynon Kreiz, chairman and chief executive officer, Mattel. Totzke will be responsible for furthering Mattel’s commercial pursuits, maximizing retail partnerships and expanding the company’s e-commerce initiatives."Over the past several months, we have been executing our strategy to restore Mattel to its position as a high-performing toy company," says Ynon Kreiz, chairman and chief executive officer, Mattel. "Maximizing our commercial capabilities around the world is central to this strategy. With the alignment of all global commercial operations under Steve, we have the leadership structure required to succeed.” "Steve is an exceptional, world-class leader, and along with the entire leadership team, I am confident he will play an instrumental role in executing our transformation strategy," Kreiz added.Previously, Totzke served as executive vice present and chief commercial officer, North America, where he spearheaded commercial execution, sales and merchandising strategy for the region. Totzke has held a wide range of positions with Mattel over the last 20 years including sales, marketing and business operations and leadership roles such as senior vice president, sales, vice president and general manager of Mattel's operations in Australia and New Zealand. Before joining Mattel, Totzke served as the vice president at Spin Master Corporation.