U.K. novelty company Mask-arade has expanded its team with the appointment of Tanya Folliot as international sales manager.

In her new role, Folliot will include develop the company’s international business across Mask-arade’s portfolio of licensed products.

“We are seeing significant interest in our products from overseas markets and are delighted to have Tanya join Mask-arade,” says Ray Duffy, licensing director, Mask-arade. “Her role is part of an expansion of our business that will see us supplying Europe, North America and beyond. Tanya brings with her a wealth of knowledge and understanding of international markets and is part of a long-term strategy of international growth for the Mask-arade brand.”

Folliot joins Mask-arade from Vivid Imaginations where she spent five years as international sales manager in the Crayola division. She previously worked as international sales manager at Golden Bear selling their licensed product range to worldwide territories.