Marketing Vet Joins Saban

Saban Brands has appointed Doug Finberg to the newly created role of senior vice president of marketing. 

April 6, 2018

Marketing Vet Joins Saban

Saban Brands has appointed Doug Finberg to the newly created role of senior vice president of marketing.

In this role, Finberg will provide strategic leadership for Saban Brands’ marketing, publicity, creative, promotions and digital departments and a fresh brand management approach to the company’s growing portfolio of properties.

Most recently, Finberg served as executive vice president of marketing at MGM Studios, where he oversaw marketing initiatives for the latest James Bond installment,

Skyfall

, and

The Hobbit: And Unexpected Journey

.

Prior to MGM, Finberg managed international marketing at Marvel Studios and also previously worked at Paramount Pictures International and DreamWorks.

“Doug brings a wealth of experience to Saban Brands that will directly apply to our expanding portfolio,” says Elie Dekel, president, Saban Brands, to whom Finberg reports. “His extensive experience in franchise management, consumer marketing and global theatrical motion pictures will bode well for our rapid

global growth. We’re thrilled to welcome Doug to Saban Brands’ leadership team.”

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