Madame Alexander Names New GM

Most recently Cygielman was senior vice president of marketing for Jones New York, Anne Klein and One Jeanswear at The Jones Group. She previously handled marketing for the Radio City Rockettes at Madison Square Garden Entertainment, and prior to that Cygielman spent nearly 10 years at Mattel. She served as senior vice president of marketing and general manager for HIT Entertainment from 2003 to 2008 and vice president of worldwide marketing for Barbie from 1999 to 2003. She has also held senior level positions at Revlon and The Jones Group.

“I’m truly excited to have Ms. Cygielman join us,” says Dor Sela, chief executive officer, Madam Alexander Doll Company. “I believe that in order to win in today’s marketplace, the consumer voice needs to be truly heard so we can create better product, content and shopping experiences.