In her role, Levitt will develop license programs for the apparel company. She previously held the role of senior vice president of merchandising, marketing and licensing at Hot Topic for more than 25 years. Her work with the retailer led her to be named "Wonder Woman Retailer of the Year" by Women in Toys and "Woman of Inspiration" by Fashion Delivers-Delivering Good.

"The Mad Engine team is incredibly excited to have Cindy join the Mad family as she is truly a visionary and one of the most talented individuals in the business,” says Danish Gajiani, chief executive officer, Mad Engine. “Her extensive experience, industry knowledge and vision for the future will continue to propel Mad Engine forward as one of the leading companies in the industry.”

Levitt’s new post will see her play a key role in Mad Engine’s licensing program it continues to expand over the next many months. The company recently expanded its North American footprint and acquired Xtreme Worldwide.