Loot Crate has appointed David Voss to the role of chief creative officer, a new position within the company.

In his new role, Voss will help to drive the company’s long-term creative vision and lead strategy around the company’s creative efforts. He will also manage a number of creative assets used to drive consumer engagement in addition to managing product curation, branding and development.

Voss boasts more than 20 years of experience leading the creative vision for branded entertainment and product development. Prior to joining Loot Crate he helped manage brands including Hot Wheels, Batman, Cars, Toy Story, Barbie and more.

“Dave’s experience and passion for entertainment and pop culture is the perfect complement to the Loot Crate leadership team,” says Chris Davis, chief executive officer, Loot Crate. “We are thrilled to have Dave join us in building and driving our long-term creative vision and helping to expand partnerships with key brands in the entertainment and licensing industry. With his extensive experience and background, I have no doubt that Dave will raise the creative bar of the entire Loot Crate organization.”