LMCA has appointed Ciarán Coyle as president and chief operating officer to lead the agency into new growth areas.
“Ciarán is exceptionally well suited to build upon and grow LMCA’s leadership role in corporate brand extension licensing, and we are excited to have him aboard,” says Allan Feldman, founder and chief executive officer, LMCA. “He has two decades of consumer-focused, highly innovative experience in integrating strategic brand licensing into the corporate fabric at the highest levels of an organization. He and the LMCA staff will continue to innovate high impact, strategic brand licensing programs that create significant new revenue streams and build lasting brand equity for our clients’ brands.”
Coming from Electrolux, Ciarán most recently served as global vice president and head of brand licensing for one of the largest corporate brand licensing programs in the world, spanning 75 countries. Ciarán brings a wealth of brand, as well as global agency experience, working with consumer brands including Frigidaire, AEG, Harley-Davidson, P&G, Jack Daniel’s, Stanley Black & Decker, Jaguar, Land Rover and others. Coyle also served on the board of Licensing International, two of those years as chairman.
“I am truly excited to lead LMCA into a new period of growth with an expanded team, global footprint, and some very exciting new engagements,” says Coyle. “It is refreshing to see the agency’s commitment to developing meaningful, purposeful programs that not just add to our client’s bottom line but support their deeply-rooted missions. I look forward to working with the team to drive creative brand development programs and grow our clients’ brand value globally as we keep consumers and our clients’ brand strategies at the center of everything we do.”
Recent LMCA president, Alan Kravetz, will be remaining close to the firm, leading a soon-to-be-announced new business unit.