Kerry Phelan will continue to spearhead new brand extensions spanning location-based and live entertainment venues, consumer products, brand partnerships and more.
Since joining the studio three years ago, Phelan has helped Lionsgate leverage its portfolio of film and TV properties across multiple platforms. Under her direction, the newly-formed franchise management group has already created brand extensions spanning location-based and live entertainment venues, consumer products, licensed merchandise, brand partnerships and an array of promotional ventures. Recent projects include the
as well as the Lionsgate Entertainment World indoor theme park in China.
Prior to joining Lionsgate, Phelan was head for consumer products and licensing for DreamWorks Animation. She also worked at Pixar, overseeing the consumer products and marketing partnership business during the launch of
, as well as Lucasfilm and LEGO Systems.
“Kerry Phelan is an astute strategist and brand builder
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