Licensing industry veteran Peter Hollo will now oversee LIMA Germany.

The International Licensing Industry Merchandisers’ Association has appointed Peter Hollo to the role of managing director of LIMA Germany.

A 28-year retail and licensing industry veteran, Hollo will now manage day-to-day operations in Germany and surrounding territories.

He will also continue to operate LIMA events such as Day of License in Cologne and Licensing Market in Munich, as well as introduce educational and networking opportunities. Additionally, Hollo has been tasked with growing LIMA Germany’s membership base and increasing the involvement of key retailers.

Prior to joining LIMA Germany, Hollo served at Peter Hollo–International Consultants, where he counseled clients from the international toy and licensing industries on recruitment marketing and licensing strategy. Previously he served as chief procurement officer for German Spiele Max and division manager of toys and seasonal for German retailer Müller Ltd. & Co.

“We are thrilled to add someone of Peter’s stature to our staff,” says Charles Riotto, president, LIMA. “Our office in Germany has been a vital component of the international licensing community, and it was important that we appoint a managing director who could further grow our organization there while providing top-notch services to current and prospective members.”