Sesame Workshop exec will work to broaden the organization’s services globally.

Maura Regan has stepped down as senior vice president and general manager of international media business at Sesame Workshop to join the International Licensing Industry Merchandisers’ Association as executive vice president.

In her new position, Regan will help broaden the scope of LIMA’s services and offerings to the global industry.

Prior to joining LIMA, Regan spent 17 years with Sesame Workshop, the non-profit organization responsible for “Sesame Street.” During her tenure, she oversaw the company’s international distribution and licensing business. Under her leadership, Sesame Workshop also opened its first office in China. Before that, she was the senior vice president and general manager of global consumer products for Sesame Workshop. She has also held executive positions with Scholastic Entertainment and MTV Networks.

Regan also served as chairman of the LIMA Board of Directors from 2012 to 2014.

“Maura is an extremely well-respected member of the global licensing community and we are delighted to add someone of her high caliber to our staff,” says Charles Riotto, president, LIMA. “She brings a wealth of industry acumen and business savvy that will be invaluable to LIMA’s efforts to grow our organization around the world.”