, has announced Bob Durda has been appointed the company's president.
Over a 13-year tenure at Lids Durda has been at the forefront of building out its portfolio of exclusive products and lead the development of many of the company’s most-successful programs including its partnership with Major League Baseball and Big League Chew, the first-of-its-kind They Gave Us Game collection with Negro League Baseball and many more.
Durda has held the roles of buying director and senior vice president, merchandising, before this new role, having sold Sport Fan-Attic, a company he co-founded, to Lids in 2009. As president, Durda will continue to drive Lids’ growth via brand elevation internationally and bringing best-in-class products to market.
“It’s an exciting time for Lids, and I’m thrilled to begin my new role alongside a dynamic and supportive team,” says Durda. “Being at Lids for over a decade has given me the opportunity to leverage my expertise as both a retailer and merchant,
“Bob is a seasoned veteran and a brilliant creative mind,” says Lawrence Berger, co-founder and partner, Ames Watson, owner of Lids, and chairman, Fanzz Lids Holdings. “His proven track record shows that there is no one better to lead Lids and take us to the next level as a global brand.”
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