Lidl Surprises with New CEO and President

Lidl U.S. has appointed Johannes Fieber to the role of president and chief executive officer.
License Global

May 18, 2018

Lidl Surprises with New CEO and President

Fieber, who will assume responsibility for U.S. operations over the coming months, will oversee the global discount supermarket chain, which began its U.S. expansion in 2015.

Johannes is a retail veteran that has worked in a variety of roles within Lidl over 10 years. Most recently, he served as the chief executive officer of Lidl Sweden.

“I am honored to be able to lead our expansion in the U.S. and look forward to building on the progress that is underway,” says Fieber. “Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year and introducing more customers to Lidl’s high-quality products and low prices.”

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