Johannes is a retail veteran that has worked in a variety of roles within Lidl over 10 years. Most recently, he served as the chief executive officer of Lidl Sweden.
“I am honored to be able to lead our expansion in the U.S. and look forward to building on the progress that is underway,” says Fieber. “Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year and introducing more customers to Lidl’s high-quality products and low prices.”
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