“As we continue to execute our strategy to transform Mattel into an IP-driven, high-performing toy company, Soren’s expertise will help accelerate our momentum,” says Ynon Kreiz, chairman and chief executive officer, Mattel. “Soren’s knowledge of the commercial landscape in the toy industry is exceptional. I am confident he will make significant, lasting contributions as we position Mattel for growth and long-term shareholder value.”
Laursen is an industry veteran who has most recently worked as chief executive officer at Top-Toy Holding, a toy and children’s retailer in the
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