Kids Industries (KI) has announced two new hires – including the appointment of BBC Children’s Amy Macaulay. 

Macaulay previously worked at BBC Children’s for 10 years and joins KI as creative producer. She has managed digital marketing and launched strategies for CBeebies and CBBC products, working on web game and app launches, audience acquisition, community management, performance analysis and content creation. At KI, Macaulay will lead the line on bringing campaigns, activations, digital projects, content, live shows and more to life. 

Marina Maurer joins the business as junior designer. Maurer has an M.A. in Digital Media Design from the University of London and experience in digital marketing and design at toucanBox, Loop and Forge. Her work at KI will involve designing artwork, products, websites, apps, branding and games for clients and collaborating with the research, strategy and production team.  

“I’m hugely excited to welcome both Amy and Marina to our work family,” says Gary Pope, chief executive officer, co-founder, KI. “It’s actually not too common to find someone with the depth and breadth of Amy’s pedigree in the children’s space. Couple that with her fresh ideas, can-do ways and the way she delivers on time and on budget and I’d say she has a very bright future at KI. Joining the design team at KI is a bit special and Marina is already proving herself to be a truly brilliant member of the team. I am so happy to have her with us.” 

Macaulay and Maurer will be in attendance at The Global Family Conference, hosted by KI at Conway Hall in London March 21.