Genius Brands International has appointed former Kabillion executive Debra Pierson as general manager of its Kid Genius entertainment channel on Xfinity On Demand.
In her new position, Pierson will lead the continued growth of Kid Genius channel, which includes shows such as Warren Buffett’s “Secret Millionaires Club” and “Thomas Edison’s Secret Lab.”
Most recently, Pierson served as chief executive officer of Cosmic Toast Studios and worked to create live action and animation content for toy companies, networks and major brands. Prior to Cosmic Toast Studios, Pierson served as vice president of sales and marketing for Kabillion and helped launch the Kabillion Kids VOD channel, which is now available in more than 60 million homes through all major cable providers. She was responsible for content acquisition, traffic, viewership and monetization of the broadband and cable content offerings. Additionally, she oversaw the creation and launch of the Kabillion Girls Rule channel.
Before Kabillion, Pierson was vice president of specialty merchandise for Neopets. She has created marketing campaigns with companies such as McDonald’s, Toys ‘R’ Us and the Justice retail chain.
“I consider Deb Pierson joining us a tipping point in major value creation at Genius Brands,” says Andy Heyward, chairman and chief executive officer, GBI. “Her experience and capability, in my opinion, is no less important for the Kid Genius channel as was Geraldine Laybourne to the creation of Nickelodeon, or Betty Bohen to Cartoon Network, or Margaret Loesch (our board member) to the creation of Fox Kids. As we enter into the next generation of kids content distribution systems, I believe Kid Genius is now positioned to become just as impactful and valuable.”