Toikido has appointed the creative lead, Johnny Taylor, as its new chief creative officer.

With a background in visual development for the toy and entertainment sector, Taylor joins Toikido from previous senior creative roles with Mind Candy, King and Meta.

In his new role, Taylor will play a fundamental role in further developing Toikido’s portfolio of in-house IP, with four new toy-focused games in early-stage development and set for release within the next two years.

“I am so excited to join the team at Toikido,” says Taylor. “Their philosophy is one that is streamlined, fast-moving and ultra-creative. They have a strong desire to make a massive and needed impact in the entertainment industry. This is something that really resonated with me. They have a highly talented, fun team who desires to do things differently, and the creative energy here at Toikido is palpable. I couldn’t pass on this amazing opportunity to work with them.”

“Johnny bleeds the Toikido DNA and is an incredibly creative, passionate and truly genuine person who boasts a proven track record in transforming creative concepts into successful, global IPs, with Moshi Monsters, World of Warriors and the Candy Crush Saga franchise all prime examples,” says Darran Garnham, founder, chief executive officer, Toikido. “In joining the business, Johnny will add immediate value to the creative direction for Piñata Smashlings following its official launch this summer while progressing several other in-house IPs, due to be unveiled from early 2024 onwards.”