Lisa Streff has been appointed to the newly created role of senior vice president of global partnerships and licensing at John Wayne Enterprises.

Streff will oversee the development and implementation of worldwide licensing and merchandising and corporate and promotional partnership programs for the John Wayne brand. Initially, she will lead two core licensing programs, classic collectibles for adult collectors and fans, and lifestyle for young men. Streff will also develop a program targeted to children.

Previously, Streff served as senior vice president of U.S. consumer products at Cookie Jar Entertainment, handling brands such as Strawberry Shortcake, Bobby Jack, Mommy & Me, Richard Scarry, Cake, Caillou, Johnny Test and Lucha Libre. In her 15-plus career in the industry, she has also worked at NBC/Universal as director of hardlines.

"Our brand is poised to expand in the coming years with new programs, new platforms, new partners and new distribution pipelines that reflect John Wayne's spirit and essence and we are excited to have an executive of Lisa's caliber and diverse expertise in brand management to oversee our growth worldwide," says Ethan Wayne, president of John Wayne Enterprises. "She brings a wealth of experience across a multitude of renowned entertainment and lifestyle brands and will be invaluable as we continue to develop new business opportunities on a global scale."

Categories for John Wayne licensing include collectibles, apparel, accessories and interactive.