Beth Franklin has joined Jewel Branding & Licensing as director of licensing.  

In her new role, Franklin will seek out new licensing opportunities for all of the company’s designers and brands as well as manage key client accounts.

Prior to joining Jewel, Franklin spent 20 years at Elvis Presley Enterprises where she was responsible for growing the Elvis Presley brand globally.

“We are so thrilled to have Beth join the Jewel Branding team,” says Julie Newman, president, Jewel Branding & Licensing. “She is such a great fit within our organization, and her extensive experience in the licensing industry will be a huge resource for all of our clients and licensees.”