JELC has appointed Julie Michell as the company’s new director and business partner.

Previously, Michell worked for Hallmark, where she initially headed up the commercial side of Hallmark’s U.K. licensing-out business and more recently served as the company’s as senior licensing manager (international). Before that, she held a number of senior positions for companies including Carte Blanche Greetings, Nici and Vivendi.

“As we look forward to continuing growth this is a significant period for JELC, and one that requires a team with the ability to manage the demands of an increasingly busy operation,” says Jane Evans, founder and managing director, JELC. “Julie’s experience will be a valuable addition to the company and in helping future growth. We’re delighted to welcome her to JELC.”