In her new role, Samani will spearhead all licensing acquisition and brand extension activities for the company’s food and beverage products and brands.

Previously, Samani served as the director of licensing at Brand Central, where she built a licensing consulting division and worked closely with clients including Johnson & Johnson and Snyder’s-Lance.

“We are thrilled to have Nancy on board to lead our licensing department and help elevate our brands,” says Ken Wegner, president, The Jel Sert Company. “Licensing is a core pillar of our business and Nancy’s expertise and strategic guidance will help us create new sustainable partnerships, evaluate new and profitable channels of distribution and continue to expand our leadership in the licensing industry.”