Jazwares, a global leader in toys and licensing, has announced the promotion of Laura Zebersky to president. A 15-year veteran of the toy industry, Laura most recently held the title of chief commercial officer, where she oversaw Jazwares’ global licensing, marketing and sales efforts. Judd Zebersky will remain as chief executive officer, and they will continue to drive forward the success of the company together.
Laura Zebersky helped catapult Jazwares’ growth by driving global licensing, marketing, retail expansion and exponential sales. In 2017, she was a recipient of the Women In Toys Wonder Women Award, honoring top female executives, thought leaders, entrepreneurs and other changemakers within the toy, licensing and entertainment industries.
“Laura is the most amazing business and life partner anyone could ask for,” says Judd Zeberksy, chief executive officer, Jazwares. “Her understanding of the toy industry and business savvy is unmatched. Partnering with Laura, now as president, the future success and possibilities for Jazwares are boundless.”
Jazwares has also announced the promotion of several management executives across the company.
Kelly Deen has been promoted to senior vice president of marketing and is credited for transforming the marketing and campaign strategy within the company. Deen joined Jazwares in 2019, bringing her experience and passion for the toy and entertainment category and has led the team to drive tremendous results despite the challenges of the past year. Previously, Deen led marketing and intelligence at tech startup, Magic Leap and consumer marketing at Cartoon Network.
Additionally, Gerhard Runken has been promoted to senior vice president of brand for Jazwares’ boy brands and Kellytoy brands, including Squishmallows, Micro Machines and Pokémon, among others. Runken was previously the vice president of marketing and brand at Wicked Cool Toys prior to the acquisition in October 2019.
As Jazwares celebrates continued growth in Europe, Jonny Taylor has been promoted to senior vice president, Europe. Previously the managing director, U.K. and Nordics, Taylor established the U.K. office in 2012 and has managed the German office since February 2020. In his new role, Taylor will continue to support development in these markets, while also focusing on growth in other key territories.