Wolfson will oversee the company’s portfolio across digital platforms and will spearhead Studio JP.

NORTH AMERICA–Jakks Pacific has appointed Jared Wolfson to serve as the company’s senior vice president of digital marketing and Studio JP.

In the newly created position, Wolfson will oversee the development, launch, expansion and management of Jakks Pacific’s portfolio across digital platforms. He will also spearhead Studio JP, a division centered on creating and developing original, multiplatform computer-generated animated content.

Prior to joining Jakks, Wolfson worked in various roles in the kids and family entertainment industry and has overseen the marketing and distribution of licensed consumer products with companies including Disney, Nickelodeon, Lucasfilm, Marvel, DC and Sony, among others.

“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” says Jack McGrath, chief operating officer, Jakks. “Jared’s years of experience and success in children’s entertainment will help Jakks challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”