ITV Promotes Head of Retail

After 12 months with the company, Natalie will now lead the strategy and execution of European retail and the promotions and digital categories and work with the U.K. sales team and agents.

“Natalie's promotion comes at a strategically important time for the business and acknowledges her pivotal role in managing a remit that has vastly expanded since she joined the company,” says Trudi Hayward, senior vice president, head of global merchandising, ITVS GE. “In particular, she has played a major part in growing European revenue across our portfolio in the promotions and digital categories, determining European retail strategy and leading ITVS GE’s partnership with cross-media company Screenz to produce cutting-edge dual screen apps for three of ITVS GE’s hit formats.”

Before joining ITVS GE as head of retail in spring, Harvey held various positions in her 15 years in the licensed

“My first year with ITVS GE has seen an already impressive portfolio establish a powerful M&L presence in the market,” says Harvey. “I am thrilled to have been part of that growth and in my new role I’m looking forward to building on that success in what is certain to be an incredibly exciting time for our properties and representations.”