The Insights People are exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29.
Matt Smith joins the team from Pendragon PLC. His new role will be as insights manager. He fulfilled his previous role for nearly three years and joined The Insights People this summer.
Daniel McDonald joins as senior research executive. He has a background with previous roles including program and content planner at Disney Junior - The Walt Disney Company and assistant media planner at the BBC.
Strengthening the research team even further is Ekaterina (Katia) Kravchenko. Her credentials from Moscow include interning at the Russian Academy of Sciences, Institute for U.S. and Canadian Studies; volunteering as a Peer Mentor at the Higher School
In addition, Hui Huang has joined the company as a research executive.
“I want to become an expert in writing report and cooperate with big brands to develop the Chinese market,” says Huang. “In the future, if I could offer practical marketing strategies for both the international and local Chinese clients, I would feel a great sense of achievement, and feel I could make a great contribution to the company.”
Rachael Rogerson is also joining the company as content and PR manager as part of an expansion of the marketing team. Rachael has a long history in B2B publishing and brings knowledge of PR and engaging content for niche industries.
Mimi Rostron has joined the company as head of culture and engagement. Her previous experience includes roles at Co-op. Most recently she was a People Advisor at Pets at Home.
In addition, the company welcomes Harry Brown who joins the commercial team on a year placement from Durham University. Jake Ockerby who joins the data science department on a year’s placement from Manchester Metropolitan University and Muhammad Umar Farrukh, who joins as part of the organizations KTP (Knowledge Transfer Partnership) with Manchester Metropolitan University.
“2020 has been an unprecedented year but we have continued to achieve our goals and targets and go into 2021 with optimism,” says Nick Richardson, founder and chief executive officer, The Insights People. “It’s an absolute pleasure to welcome Daniel, Harry, Hui, Jake, Katia, Matt, Mimi, Rachael and Umar to our talented team, who will all contribute to achieving further growth and firmly establishing ourselves as the global leader in kids, tweens and teens market intelligence.”
The Manchester-based company have just released its inaugural “Trends Across the Planet” report which identifies some of the key trends in the kids, tweens and teens marketplace and is available to download at
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