Imira Adds Sales Manager

Spanish production and distribution company Imira Entertainment has appointed Giles Bones as its new international sales and marketing manager.

Bones is now responsible for worldwide TV and digital sales of Imira Entertainment’s original and third-party programming catalog, which includes “Lucky Fred,” “Sandra, the Fairytale Detective” and “Lola & Virginia.”

Bones will focus on furthering the reach of the company in key markets, as well as managing the marketing for Imira globally. He will also be actively involved in growing Imira’s digital presence.

Prior to joining Imira Entertainment, Bones worked at Nickelodeon, Paramount Comedy (Viacom), Ilion Animation Studios (Zed Group), Sogepaq (Prisa Group), Eurojuego (Eurostar Media Group) and Lolafilms.

“We’re delighted to welcome Giles to our team. The breadth of his experience means he is ideally equipped to manage sales of our diverse catalog in the full spectrum of markets,” says Sergi Reitg, chief executive officer, Imira Entertainment. “He joins a dedicated and passionate team, and we are confident that Imira Entertainment will continue to go from strength to strength in the coming year.”