Iconix Brand Group has named Leigh Anne Brodsky, former president of Nickelodeon Consumer Products, as managing director of Peanuts Worldwide, a joint venture with Charles M. Schulz Creative Associates. 

Brodsky will oversee the global business for the Peanuts property, including the launch of the 2015 feature film from Twentieth Century Fox and Blue Sky Studios. She will also oversee and develop the Iconix Entertainment division and seek out properties for the company’s growing portfolio of brands.

“Leigh Anne is a highly regarded strategic thinker, with a track record in identifying and developing entertainment properties and delivering impeccable results,” says Neil Cole, chairman and chief executive officer, Iconix. “As we continue to build our global Peanuts business, her experience and leadership will be invaluable. We also believe she can successfully build a stable of entertainment-based properties with potential new revenue streams that will expand our business.”

A licensing professional for more than 20 years, Brodsky was most recently an acting member of the board of directors at Jakks Pacific and president of the global consulting group L.A.B Licensing and Branding.

She is best known for building Nickelodeon’s TV-based licensing business with brands such as SpongeBob SquarePants, Dora The Explorer and Teenage Mutant Ninja Turtles. Earlier in her career, Brodsky worked with entertainment properties such as Saturday Night Live, Lassie and Garfield. 

In 2011, Brodsky was inducted into the Licensing Industry Merchandisers' Association's Hall of Fame.