HSN Hires New Cornerstone Leader

Multi-channel retailer HSN has named Jeffrey Kuster as president of its Cornerstone division and executive officer of HSNi. 

April 6, 2018

HSN Hires New Cornerstone Leader

Multi-channel retailer HSN has named Jeffrey Kuster as president of its Cornerstone division and executive officer of HSNi.

Cornerstone is an interactive, direct-to-consumer business that distributes more than 320 million catalogs annually and operates eight e-commerce sites and 11 retail stores.

In his new role as president of Cornerstone Brands, MKuster will assume responsibility for HSNi's portfolio of aspirational home and apparel lifestyle brands including Frontgate, Ballard Designs, Garnet Hill, Grandin Road, Chasing Fireflies, Improvements and TravelSmith. He will lead the strategic vision, drive growth and expand Cornerstone's digital presence to continue to increase customer acquisition and overall profitability.

Kuster has held various leadership positions in the apparel, fashion and retail industries, most recently as executive vice president and chief marketing and strategy officer for Berkshire Hathaway's Fruit of the Loom. Prior to this role, Mr. Kuster held a number of positions

of increasing responsibility in Europe, where he was based for eight years.

"Jeff is joining HSNi at an exciting time in our company's history," says Mindy Grossman, chief executive officer, HSNi, to whom Kuster will report. "His background and experience in digital commerce, strategic growth initiatives and lifestyle brand development will contribute to the continued growth and development of our overall business."

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