Hoho Rights, the production company behind "Cloudbabies" and "Everybody Loves a Moose," has appointed Jayne Pitts as its new head of TV sales.

In her new role, Pitts will be responsible for extending the reach of Hoho's content with broadcast partners. She will also work with Hoho’s joint managing directors Oliver Ellis and Helen Howells to devise and implement pre-sale and co-production strategies for the company’s new development slate.

Pitts has more than 15 years of experience in TV distribution across all genres of programming. She has held positions at TV distributors including Southern Star, ITEL and Granada International (ITV Studios Global Entertainment) and Target Entertainment. 

“We are delighted to welcome Jayne to Hoho Entertainment,” say Ellis and Howells. “With her extensive experience and proven track record in the industry, she is the perfect person to help us deliver international growth for our current and new slate of properties.”