, has appointed Peter Horvath, former chief commercialization officer, American Eagle Outfitters and former chief operating officer, Victoria’s Secret, as the company’s new chief executive officer and board member.
“We are pleased to welcome Peter to the
family, and to be able to tap into his wealth of experience capitalizing on major consumer brands,” says Adam Levin, executive chairman, Hightimes Holding Corp. “There are few executives with his retail experience in the mainstream world and, up to this point, none in the cannabis world with such an accomplished background. The team and I would like to thank Stormy [Simon] for all of her hard work in getting us through this transition period, and we are excited to have her continue working with us on this mission to grow
into all the business areas it helped create.”
, Horvath previously held leadership roles for large scale global holding companies
is a unique brand with an important and rich heritage that deserves amplification and broader reach,” says Horvath. “I think of brands like
, who first earned high affinity followers through compelling and relevant content, and then demonstrated that you can also serve their followers through commerce. So, it’s been done before, I wouldn't suggest that it will be easy, but we have all the resources to succeed. I look forward to joining Adam’s accomplished team at
, and I am intent on understanding, protecting and building on the
Stormy Simon, who served as chief executive officer for the past several months, will step down.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.