Henson Hires Consumer Products VP

In his new role, San Martin will supervise licensing activities for the company’s children’s brands including “Dinosaur Train,” “Sid the Science Kid” and “Doozers,” as well as spearhead programs for new properties and manage licensing for the Company’s HIP (Henson Independent Properties) brands

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San Martin joins The Jim Henson Company from DreamWorks Studios, where he served as head of global toys. During his tenure at DreamWorks, he developed the retail programs for properties like

How to Train Your Dragon

and created strategies for the DreamWorks and Classic Media portfolios. Prior to his role at DreamWorks, San Martin was at Warner Bros. Consumer Products where he managed more than 60 licensees and executed cross-promotional initiatives, gaining extensive experience in the Latin American licensing market.

"With over 15 years of experience in entertainment, licensing, and toys, Fed