Hard Rock International Appoints New Director of Global Sales

Shelley Williams has taken the position at Hard Rock.
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August 26, 2021


Hard Rock International announced the selection of Shelley Williams for the role of director of global sales, meetings and events. 

In this new role for Williams within the Hard Rock organization, she will draw upon more than 25 years of experience in global hospitality, including tenure with Caesars Entertainment, the Westmont Hospitality Group and the University of Windsor. 

Williams will report directly to Danielle Babilino, senior vice president, global sales and marketing, Hard Rock International.

"Shelley's overall experience and her intimate knowledge of our brand will be an invaluable asset to Hard Rock International, especially as we continue to evolve the global sales and marketing effort in the meetings and events space," says Babilino.

In her most recent role as vice president, sales at the Hard Rock Hotel and Casino in Atlantic City, NJ, Williams was the opening sales leader at the largest corporate operating hotel for the brand. In that role, she was responsible for the recruitment

and ongoing training of the sales team while leading hospitality sales and convention services and serving as a key post-pandemic business recovery leader.

"It is a privilege to continue working with one of the world's most globally recognized brands," says Williams. "This exciting new role will allow me to bring innovative ideas and opportunities to our ever-growing global portfolio of hotels." 

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