Hard Rock International Appoints New Director of Global Sales

In this new role for Williams within the Hard Rock organization, she will draw upon more than 25 years of experience in global hospitality, including tenure with Caesars Entertainment, the Westmont Hospitality Group and the University of Windsor. 

Williams will report directly to Danielle Babilino, senior vice president, global sales and marketing, Hard Rock International.

"Shelley's overall experience and her intimate knowledge of our brand will be an invaluable asset to Hard Rock International, especially as we continue to evolve the global sales and marketing effort in the meetings and events space," says Babilino.

In her most recent role as vice president, sales at the Hard Rock Hotel and Casino in Atlantic City, NJ, Williams was the opening sales leader at the largest corporate operating hotel for the brand. In that role, she was responsible for the recruitment

"It is a privilege to continue working with one of the world's most globally recognized brands," says Williams. "This exciting new role will allow me to bring innovative ideas and opportunities to our ever-growing global portfolio of hotels."