Kara Lord Piersioni and Daniel Rattner have signed on to help lead the entertainment company’s management team.

NORTH AMERICA–Guru Studio has tapped Kara Lord Piersimoni and Daniel Rattner to join the company’s management team.

Piersimoni joins the company as vice president of production. In her new role, Piersimoni will be responsible for managing all of Guru’s production-related activities. She joins Guru from Sparkhouse Studios, where she served as senior director of production. Prior to that she was an executive producer for Warner Animation Group. Piersimoni has also held a number of positions at Walt Disney Featuree Animation, Digital Domain and DisneyToon Studios.

Rattner has signed on as the company’s senior director or marketing and branding. In this role, he’ll oversee Guru’s corporate marketing and communications strategy and lead promotional efforts in the animated and interactive IP space.

Most recently, Rattner was director of marketing at Mazu, an internet safety company for young audiences. During hi tenure, he led strategy and launched campaigns across the National Hockey League, National Football League and National Basketball Association. He was also a global brand manager at Spin Master, overseeing a portfolio of brands across the boy’s action toy category.

“Kara and Daniel bring significant experience to our business,” says Frank Falcone, president and executive creative director, Guru Studio, “Kara’s knowledge of the kid’s content world is exceptional. We are thrilled to have her level of talent at Guru. Daniel will be leading our global marketing efforts and his experience across digital, entertainment and consumer products will continue to drive the growth of our brands around the world.”

Guru Studio is an entertainment company known for creating, developing and producing internationally acclaimed programming including its preschool Netflix Original, “True and The Rainbow Kingdom” and “Paw Patrol,” produced in collaboration with Nick. Jr. Other projects include Mattel’s “Ever After High” and “Justin Time.”