Guru Studio, producer of TV series including "Paw Patrol," "Ever After High" and "Justin Time," has appointed Jennifer Mason as director of marketing.
In her new role, Mason will oversee both the trade and consumer marketing strategies for the studio's growing business divisions including production, distribution, merchandising, original IP development and digital content. She will also oversee the strategy and promotion of all digital content and social media initiatives for the studio and its subsidiaries.
Mason joins Guru Studio with more than 10 years of experience in marketing and communications at the Canadian media companies Blue Ant Media, Alliance Atlantis and CBC Television where she launched and grew brands including HGTV, National Geographic, BBC Canada and the Smithsonian Channel.
“Jennifer has a keen eye and we are very excited to have her join Guru and lead our efforts to promote content and build brands," says Frank Falcone, president and creative director, Guru Studio. "With our animated properties enjoying worldwide success, and our business growing apace, it is essential that we continue to strategically support our brands, both within the industry and on a consumer level.”